The 2025 InterCHARM Moscow Beauty Exhibition is not only a barometer of global beauty industry technology

The 2025 InterCHARM Moscow Beauty Exhibition is not only a bellwether for global beauty industry technology, but also a key springboard for Chinese beauty device enterprises to explore the Eastern European market. Chinese brands represented by Yanyao Technology (note: if "YANYAO" has an official English name, it is recommended to use the official one; this is a transliteration for reference) have demonstrated strong market competitiveness at the exhibition through their full-category and multi-technical product matrix. In the future, as the deepening of technology integration and scenario segmentation continues, enterprises with both innovative capabilities and localization capabilities will take the lead in the Russian and Eastern European beauty device markets.